Development of a transparent system for the application and evaluation of funding for sport and cultural events based on clear criteria, along with a socio-economic impact analysis for the Madrisa Trail Klosters 2026.
w/eo - let's create impact with each other
We are driven by our passion for sport and events. As a university spin-off, we develop strategies and deliver projects with lasting impact. Grounded in research. Focused on practical design and implementation.
Services
We collect and analyse data and turn insights into clear, actionable reports. This creates clarity and provides a reliable foundation for strategic decision-making.
As a sparring partner, we work closely with our clients, applying tried-and-tested methods and practical expertise to drive transformation and build sustainable foundations for effective collaboration and long-term development.
We lead the implementation of future-oriented strategies, projects and events – driven by clear objectives, efficient structures and sustainable practices.
- Market analysis
- Feasibility studies
- Qualitative and quantitative analysis
- Stakeholder and customer analysis
- Event impact evaluations
- Strategy Process Design & Facilitation
- Organisational & Team Development
- Sports Development Planning
- Project Coaching
- Workshops & Stakeholder Dialogue Formats
- Project design and management
- Operational planning
- Event management
- Interim management
- Training sessions and keynote talks
Projects
Selected projects offer insight into our work and demonstrate how rigorous analysis, clear strategy and structured implementation translate into tailored solutions with tangible impact.
Referenzen
Destination Davos Klosters
- Impact Study, Process
- Feb 26
- ongoing
Regional Sport Development PIU
Building on comprehensive data collection and analysis in Phase 1 (university-led project), we contribute our practical expertise to develop a needs-based action plan and support its implementation in the Innsbruck Region (PIU).
- Process, Strategy
- Oct 25
- ongoing
FIM Hard Enduro World Championship
As a strategic partner of the HEWC, we support the development and positioning of the Championship and deliver event impact reports across the global race calendar. In addition, we advise on quality management and the development of practical toolkits for event organisers.
- Impact Study, Strategy
- Feb 26
- ongoing
Tiroler Bewegungswoche
Contracted by ‘Lebensraum Tirol Holding’: Strategic advisory and operational support for the planning and delivery of the “Tiroler Bewegungswoche” (a state-wide initiative promoting physical activity and health), focusing on project management, partner acquisition and event organisation.
- Event Management, Project Design
- Jan 25
- ongoing
World Athletics and WMTRC 2025
Event impact evaluation of the World Mountain & Trail Running Championships 2025 (WMTRC 2025), covering economic, social, environmental and media effects as well as strategic development potential.
- Impact Study
- Sep 25
- Dec 25
Austrian Golf Federation
Strategic process design and facilitation, including a status quo analysis, workshops, and support in drafting the strategy report for the board and executive management.
- Strategy Process
- Oct 24
- Apr 25
WMTRC 2023 Innsbruck-Stubai
Support in establishing robust project and management structures for the 2023 World Mountain and Trail Running Championships (WMTRC 2023)—from strategic planning through operational implementation to post-event follow-up, including executive coaching, team development, and readiness training.
- Event Management, Organisational Development
- May 22
- Aug 23
Sport Event Strategy Tirol
Leading a ten-member expert team in designing and implementing a participatory strategy process. Developing practical tools and guidelines for public administration and event organisers, and delivering a workshop series to support the rollout of the state-wide strategy.
- Strategy, Workshops
- May 22
- Dec 24
Referenzen
Our Approach
As a University of Innsbruck spin-off working in the sports, events and leisure sector, our aim is to translate academic insights into practical applications while supporting organisations in making informed decisions and developing tailored solutions with lasting impact.
Team
We combine academic and practical expertise in sport and regional development, event management, and strategic and organisational processes. As an interdisciplinary team, we work hand-in-hand with our clients in a flexible and solution-oriented manner.
Martin Schnitzer
Senior Advisor / Co-Founder, Full Professor Sports Economics, University of Innsbruck
